Case Study
Technology Sector
Evolutio: Strategic partnerships that generate real impact
A B2B demand generation success story
At the core of every campaign we launch, the mission is always clear:
- Strengthen brand positioning.
- Generate qualified B2B leads.
- Create content that connects with real decision-makers.
In 2024, Evolutio entrusted The Marketing Hub with the task of reinforcing its positioning as a strategic IBM partner in cybersecurity, smart storage, and business continuity. The result? A creative, results-driven campaign designed to generate measurable impact.
Results:
Multichannel strategy to reach IT leaders
The power of a strong digital strategy
Two solutions. Two audiences. One tailored approach.
The campaign focused on two key IBM technologies:
- IBM FlashSystem for intelligent storage and disaster recovery.
- IBM Guardium for data protection and regulatory compliance.
We designed a dual content strategy tailored to the specific challenges of CIOs, CTOs, heads of infrastructure, and IT operations. Every message, creative asset, and landing page was aligned with their priorities: business continuity, data security, and regulatory compliance.
The value of a well-orchestrated campaign
What made this campaign different?
- Multichannel strategy across LinkedIn and Google Ads.
- Exclusive whitepapers offering useful, relevant content.
- Landing pages designed to guide users through the funnel.
- Messages and creatives tailored by industry and role.
- Surgical segmentation to reach the right audience.
- Continuous optimization to boost the best-performing formats.
This wasn’t just a media plan. It was a demonstration of how B2B marketing — powered by tech expertise and high-quality content — can generate real business opportunities.